In online marketing, a landing page, sometimes known as a "lead capture page", "static page" or a "lander", or a "destination page", is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement.[1] The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate.[2]
Landing pages are often linked to social media, e-mail campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.[3] 

Open-ended experimentation. This approach is similar to closed-ended experimentation except that more variations will be added for testing and experimentation will not stop when a winner is found. This method is used by large corporation to dynamically improve their conversion rates and improve user experience. Landing page can also be adjusted dynamically as the experiment results change to further enhance user experience.
Interesting programme and a very thorough review. I will be honest I used to drink the Russell Brunson kool-aid, when he first released the Clickfunnels Bootcamp I signed up straight away, I mean who doesn’t want to retire in 100 days? That should have been my first clue, I already told myself that I wouldn’t fall into a get rich quick schemes again but Russell was different,he came with a stellar reputation, surely he wouldn’t use deceptive marketing tactics? Wrong,the actual Bootcamp is good but the advertising for it really rubs me the wrong way know. I suppose what I am trying to say is that I reckon Funnel hacks is probably a good programme, but $997 to learn how to build sales funnels? and even then you are limited to only Clickfunnels and not something like WordPress which is flexible and used widely, even if had the budget, this is a programme I would take a pass on.
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